Digital Donations co-founder Keith Orlean recently spoke with InnovateLI, about big data and how he sees transitioning their nonprofit solution into the for-profit arena.
The proprietary data-crunching solution from Digital Donations is designed to capture the information from potential donors and now, customers who visit a website but don’t complete the forms, etc. This unique tool allows you to recapture the potentially lost data and create a connection to these website visitors. Once you have this basic data, Big Data follows with shopping, buying and donating habits. Add in location/beacon technology and a you’ll have a whole new world of actionable data. You can focus on the specific demographics of your ideal customer or donor to provide a truly personalized experience.
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Digital Donations is a leading provider of state-of-the-art alternative fundraising solutions connecting cause with commerce in the communities where we work and live.
InnovateLI is an online source for information “inside the new economy
About the Author Leslie Riehm is the Vice President Corporate Communications at Digital Donations, Inc.