Everybody into The Pot
Image credit: JV_springer
Kudos to Ezekiel Elliott for ‘jumping into the pot’ – literally! Despite the fact that the NFL will not be fining him, he will still donate to the Salvation Army. His original commitment after celebrating his touchdown on Sunday by jumping into the red kettle at AT&T Stadium was double the amount of the fine. Looking forward to hearing the amount! When asked why he jumped into the red kettle, “I mean it’s just sitting there right in the end zone, you know. It’s the perfect celebration,” Elliott said. “They’re one of our biggest partners, so I had to show them a little bit of love.”
One of their biggest partners – now that’s enough to bring tears to a fundraiser’s eyes. The halftime celebration on Thanksgiving Day is the Red Kettle Kickoff. The Cowboys have helped raise over $2 billion (that’s billion with a ‘B’), reaching more than 500 million people in need. Now there’s a partnership any nonprofit would love! A big name NFL team with millions of loyal fans and a large well known charity – a true recipe for success.
But what if you aren’t a big name brand or a large well known charity, how do you make a partnership work for your organization? Is it possible to make a scaled down version work? Absolutely, in fact, a well designed partnership program can be a win-win-win; for your organization, the business, and your community.
One very successful model for a small partnership is a reward program. The nonprofit and a local business or businesses work together to develop a program where a ‘reward’ is offered in conjunction with the donation. An example might be a local restaurant offering a discount (percentage or BOGO) for a donation of $x amount. A donor may consider increasing the size of their donation based on acquiring the reward; a new potential donor may decide to make a donation to get the reward and existing loyal restaurant clients can become donors.
If you are a 501c3 organization and would like to know more about the CrowdGIV Partner Program contact Digital Donations at 888-705-2220 or by email.
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