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iThe Cone Communications Millennial Employee Engagement Study

A Year-End Fundraising Plan

December 21, 2016

 

Did you know, that 40% of donations occur at year’s end? You probably did know that or at least the statistics for your organization. Well, believe it or not, we are just a week away from the last quarter of the year. If you don’t already have a year-end fundraising plan, its time to get going! Plus, now you have CrowdGIV crowdfunding in your toolbox, so how do you integrate it into your year-end strategy?
 

We’ve been thinking about that very thing at Digital Donations, here’s what we came up with:


1. Use crowdfunding to augment your existing Year-End appeal.

Use the same materials – videos and pictures and keep the message short & catchy. The more consistent you are across all media channels, the more you are building your brand. Remember pictures and videos tend to connect on a more personal level with donors, engaging donors on an emotional level increases donation amounts.


2. A special fall or holiday-themed campaign.

Partner with a local fall festival or farmer’s market to offer a discount on a pumpkin or create a contest with a fall-themed prize. This works well with Thanksgiving too – just use a turkey! Whether you choose Hanukkah, Kwanza, Christmas or any holiday just keep your campaign focused and don’t forget to share, share, share your message. Regardless of what theme you go for, you and the local merchant both benefit.


3. Integrate crowdfunding into your Events.

If you have a fall or year-end event or two, create a campaign around the event using much of the same material (consistency = brand recognition). Invite people to participate in the event by supporting the campaign and entering them into the prize drawings, even if they can’t attend.

Don’t be afraid to get creative with your campaigns! Whether you add crowdfunding to what you are already doing, or go a whole new direction to fill your coffers – remember to Reach More T Raise More!

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