Digital Donations is now helping NYC Chamber members
connect cause with commerce to make a difference.
Cause marketing can give you an edge with consumers. A Global Study states that 53% of consumers believe “When quality and price are equal, social purpose ranks as most important factor in selecting a brand.” Customers tend to be more loyal to brands that support nonprofits that reflect their values.
Millennials have recently bypassed the baby boomers as the largest consumer group. This generation, more so than the ones before them, feel personally responsible for making a difference in the world. An online study conducted by Cone Inc. and AMP Insights suggests 69% consider a company’s social and environmental commitment when deciding where to shop, and 83% will trust a company more if it is socially [or] environmentally responsible.