Digital Donations offers a full suite of services designed to help your organization solidify your brand and expand your impact. Round out your marketing strategy with a high-impact, coordinated design, content, and public relations digital presence. By targeting your ideal client, we can refine and shape your message for maximum impact. Our commitment to supporting your organization as it grows will have a positive impact on your bottom line.
SUITE OF SERVICES &
The competition for brand recognition is enormous. All of your communications – digital, printed and media must solidify your brand. Images, content, and overall style need to work in unison to increase recognition of you and your vision. Our branding experts will create a clear and dynamic solution to showcase your commitment to ‘doing good.'
Digital Marketing & Strategy
Digital marketing encompasses online marketing in all its forms; websites, social media, email, pay-per-click. The average American adult spends between 5 and 6 hours a day ‘consuming media’ online and 60% of that is via a smartphone. Digital Marketing and Strategy is the way to connect with current and prospective customers where they are spending their time. Our digital gurus will develop a unique branded solution that will capitalize on all the right digital channels.
An active social media presence involves more than a Facebook page or Twitter account. It requires leveraging the most relevant platforms to keep your supporters informed about your brand’s activities. In only a matter of seconds, a single individual can broadcast your message to their friends and followers. The social media package will accurately represent your vision while encouraging others to share your message.
Pay-Per-Click (PPC) marketing is procuring digital advertising with the goal of being easily found by search engines. Search engines reward advertisers who can create relevant, intelligently targeted campaigns. We’ll manage these campaigns and key relationships to make sure they stay beneficial for everyone involved, and we never post ads for companies with whom you are not comfortable. Our team of in-house experts will guide you towards successfully building awareness of your brand while your site generates a passive source of key revenue.
Website Design & Development
The primary component of your digital presence is your website. It must efficiently communicate your mission, vision and value proposition while being aesthetically pleasing and offer an optimal user experience. Smart phones and tablets are used for 40% of all searches making responsive design a requirement. Video and cinematic images, streamlined navigation, dynamic personalization and speedy response are all key factors in today’s web design and development. Our skilled web designers and developers create a website that is exactly right for you with a clear call-to-action. Don’t get stuck with an outdated, slow and clunky website, let our team give you the right website for today and the future.
Mobile Marketing Strategies
Mobile is rapidly becoming the preferred method of digital interface for consumers. More than 81% of American adults have smartphones that are always on and available. The most popular method of delivery for mobile marketing is SMS (text) messaging followed by visual or display campaigns. As mobile devices add location-based capacities, marketing can be even more specifically targeted. Our experienced, skilled Mobile Marketing specialists will develop the optimal strategy to deliver your message to the right audience.
Marketing Research & Performance Analytics
If something costs more than it returns, it's not a good long-term business strategy. Measuring, managing and analyzing marketing performance allows marketers to be more efficient and minimize waste. Beyond the obvious ROI, marketing analytics can offer clarity into customer preferences and trends.
Research connects you to the consumer and, helps identify and define opportunities. Analysis will transform the raw data results of your research into actionable information you can use to improve the online experience of your target audience. We employ industry leading services and tools to provide you with the most accurate information and analytics to make timely, insightful decisions.
Public (Community) Relations
Strong, supportive relationships with the members of your community are key to your effectiveness. A strong PR campaign will spread your message through the right media channels. Communicating your involvement in your community solidifies and strengthens your brand. Our public and community relations professionals will work hard to spread the message behind your organization and focus attention on the goodwill that your brand and partnerships provide.
Content is the messaging behind your brand and image. By regularly updating your content and posting blog articles, videos and other relevant materials you will rank higher in search engines. Website content must be continually refreshed with current data and information. Newsletters, articles for publication and media advertising are additional content options. Our content creation specialists will work together with your team to create content that aligns with your messaging and develop a schedule to provide current content at pre-designated intervals.
Digital Donations has been negotiating competitive fee structures that are among the lowest in the market for more than 14 years. Payment processing is a major component of any business’ operations with the most consumer purchasing being done via credit and debit card. Providing a verification of the information on the card and anti-fraud measures are an important part of any processor servicing. Consumers want to be able to purchase when and how they want – which means online, mobile and on the move! Let our team work their negotiation magic for you!
Consumer Profile Targeting
Identify the specific audience you want to attract using exact location digital marketing. Get your message to the consumers who meet your ideal customer persona using the web, mobile and social channels. Determine a customized market segmentation based on a variety of criteria – interests, context and proximity. Analyze your audience and discover new customers based on attributes you identify. Connect to real people wherever they spend their time and money. Using our state-of-the-art solution our team will work with you to target your ideal consumer.
Media Buying and Placement
Purchasing media and ensuring its placed where it will provide maximum ROI is a specialized skill. The right connections in the industry and the ability to find the best value for your investment is key to ensuring your media purchasing dollars are well spent. Our long-term relationships and extensive media expertise ensure your investment will provide optimal exposure to your target audience at the best price points.
A consultant’s single most important responsibility is to solve the customer’s problems. The right consultant will work to understand your organizational structure and culture to diagnose, identify and clarify issues. They also propose solutions, get consensus and commitment to move forward and implement them. From existing process analysis to implementing an entirely new solution, our consulting team brings a wealth of experience and expertise to your organization. Let us help you solidify your brand and fulfill your mission and vision.
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