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iThe Cone Communications Millennial Employee Engagement Study

July 20, 2017

This recent article in Forbes really got my attention, First of course because I’m a marketer and the author is the CM&CO for Mastercard but, also because I believe in cause marketing and the confluence of cause and commerce is at the heart of the Digital Donations eco...

June 5, 2017

One of my favorite blogs recently had a post on creative ideas for online engagement for nonprofits. It occurred to me while reading it that these ideas would work equally well for a smaller for-profit business. Any one or these ideas can be a hit with a cause campaign...

May 25, 2017

Cause Marketing is not a new idea – it’s been around a long time. Whether buying a Christmas tree from the local Lions Club, light bulbs from Boy Scouts or yummy Girl Scout Cookies, in each case you are purchasing a product that you would normally (or not?) buy – possi...

February 16, 2017

What Cause Marketing Done Right Looks Like

Elyx® is a luxury vodka made by Absolut®. Distilled by hand in a 1921 copper column still from single estate winter wheat sells for $35 to $58 per 1L bottle. For that price, you get not only a bottle of “liquid silk, ” but Ab...

February 10, 2017

Cause marketing is a business strategy that aligns a brand with a cause for their mutual benefit and society. Three-quarters of businesses engage in cause marketing, and for good reason; almost 42% of North American shoppers would pay extra for products and services fr...

January 21, 2017

You may make the greatest widget in the history of man, and it may even make the world a better place, but if the buying public doesn’t know about it, you aren’t likely to be very successful. Your business like all businesses, small and large, need to get the attention...

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