These terms seem almost interchangeable when you hear about fundraising these days. And although they do overlap in some areas they do have important differences. These differences are what makes one a better fit for specific fundraising functions. Crowdfunding is a way to raise funds using the power of Social Media in addition to your usual donor base. Generally, it is used to fund a specific project or maybe even a new program. For crowdfunding to be successful you have to
There has long been a common belief that charities should spend every penny they raise on the programs and services they deliver. Maybe a better word is fantasy because no organization can survive without overhead – you have to pay your staff, you need space to operate, computers and phones, supplies, and the occasional training or seminar.
So does that mean if every penny doesn’t go into programs that the charity is 'wasting' your donation? Absolutely not, in fact, spend
You’ve worked hard to get your campaign launched – great job on that! – now it’s time to ring the bell and get those donations rolling in! The best way to get the word out and donations in is to use social media and email. Social Media communications can reach beyond just your supporters; ask your supporters to reach out to their friends & associates for a wider impact. Start with 'ASK' posts on your Facebook and Twitter accounts like these examples: FACEBOOK – Post the link
Q. We are talking with Keith Orlean the President and Co-Founder of Digital Donations, the Alternative Fundraising Platform for Non Profit Organizations, about their recent announcement of the CrowdGIV Pledge. Keith what inspired Digital Donations to create the CrowdGIV Pledge?
Keith: While researching crowdfunding we were surprised to learn that almost 70% of crowdfunding campaigns fail to meet their goals. Of course there are many reasons for that, but often it’s because t
Crowdfunding has become a key component of the nonprofit fundraising toolkit. But it can be challenging to know where to start, so we’ve gathered Five Tips to help you get your campaign going.
1. What's Your Story? Your story has to be so compelling it connects with donors on an emotional level. Definitely use pictures and videos, they give your story an even bigger impact. Be sure to tell people what problem they are helping solve with their donations to your campaign. Be s