There is one phrase that gets the attention of business people everywhere – ‘increase the bottom line.' Moreover, there is no end to the many ways that a business can do that, some of which probably work. Here is one method that can do more than just increase the bottom line; it can make a real difference. In today’s competitive market for just about every consumable good or service, a business needs to stand out. The need to be competitive should go hand in hand with the str
I think we all recognize that larger organizations whether commercial or nonprofit have brand recognition. Sometimes the brand recognition is so strong the name of the brand has replaced the name of the product such as Kleenex® for a facial tissue or in many parts of the country Coke® means any carbonated beverage and not just cola-flavored. The larger more well-known charitable organizations also have ‘brand’ recognition perhaps the most famous being the color pink with brea
Image credit: JV_springer Kudos to Ezekiel Elliott for ‘jumping into the pot’ – literally! Despite the fact that the NFL will not be fining him, he will still donate to the Salvation Army. His original commitment after celebrating his touchdown on Sunday by jumping into the red kettle at AT&T Stadium was double the amount of the fine. Looking forward to hearing the amount!
When asked why he jumped into the red kettle, “I mean it’s just sitting there right in the end zone, y