Greed is a four-letter word in today’s society. Which is not to say that’s its gone away, only that it is no longer a mantra to live or run a company by. So with a nod to Michael Douglas’ amazing portrayal of Gordon Gecko, “Greed, for lack of a better word, is NOT good. Greed is NOT right. Greed NO LONGER works.” Corporate Social Responsibility is not a passing phase of the ‘millennials’; almost two-thirds of corporate CEOs see CSR as an integral part of corporate strategy, n
Cone Communications released their Sixth Corporate Social Responsibility Report in May. The overarching theme – 2017 will be remembered as the year that corporate social responsibility (CSR) was redefined. Although CSR will always be grounded in business operations – from water conservation to supply chain transparency – recently, the stakes have gotten a lot higher. Companies must now share not only what they stand for, but what they stand-up for. Some of the key findings in
There is one phrase that gets the attention of business people everywhere – ‘increase the bottom line.' Moreover, there is no end to the many ways that a business can do that, some of which probably work. Here is one method that can do more than just increase the bottom line; it can make a real difference. In today’s competitive market for just about every consumable good or service, a business needs to stand out. The need to be competitive should go hand in hand with the str
I think we all recognize that larger organizations whether commercial or nonprofit have brand recognition. Sometimes the brand recognition is so strong the name of the brand has replaced the name of the product such as Kleenex® for a facial tissue or in many parts of the country Coke® means any carbonated beverage and not just cola-flavored. The larger more well-known charitable organizations also have ‘brand’ recognition perhaps the most famous being the color pink with brea
Digital Donations announced today the launch of their CrowdGIV Partner Rewards Platform. This innovation allows a business to associate their brand, with a charity or foundation to create a mutual benefit for the donor, the cause, and the business.
Working with retailers, restaurants, service providers and other local businesses, nonprofits give donors an additional incentive to increase their giving. Partner rewards include discounts, buy-one-get-one (BOGO) programs and ev