When we think of cause marketing most of us visualize some type of purchase that supports a cause – a few of the more well-know such as ‘RED’ the Bono supported initiative to end AIDS in Africa by buying RED branded items like T-Shirts, sneakers, and even a phone. A va...

Impacting consumer/donor behavior has been at the forefront of every solution developed by Digital Donations. As you may have noticed in our most recent blog posts Big Data plays a major role in the marketing plans of every successful company.  For many years, Digital...

Haven’t we all experienced the joy of a “Hallmark® Holiday”, you know a holiday you were pretty sure Hallmark® created to sell cards? And that’s not a negative commentary on Hallmark®, if anything as a marketer its envy! There is no better way to sell your products tha...