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iThe Cone Communications Millennial Employee Engagement Study

December 31, 2017

Impacting consumer/donor behavior has been at the forefront of every solution developed by Digital Donations. As you may have noticed in our most recent blog posts Big Data plays a major role in the marketing plans of every successful company.  For many years, Digital...

December 13, 2017

One of my favorite classic episodes of The Twilight Zone™ from 1962 is “To Serve Man” aliens come to earth with a book. The aliens do all kinds of nice things and everyone starts to assume they are here to help us.  It doesn’t take long to decipher the book’s title ‘To...

November 1, 2017

You don’t have to be a baseball fan or even a sports fan to get caught up in World Series fever, especially this year. The games played so far have been incredibly exciting and full of record breaking events. One amazing statistic after another has flashed across the s...

October 5, 2017

We see it everywhere in the business world today – BIG DATA – so why is it such a big deal? It’s a big deal because it is changing the way businesses work at their very core. The information and data we are constantly bombarded with from our ‘always on’ world is shapin...

September 29, 2017

An influencer marketing campaign is pretty much a word-of-mouth campaign – on steroids! Because a voice on social media is potentially ‘heard’ by a large volume of people, it is a personal referral on a much larger scale. With this increased scale comes a greater need...

September 11, 2017

There is one thing in marketing that you can count on, its change. Social media marketing is no different, in fact if anything it changes more quickly and with far more enthusiasm! The latest trend is ‘influencer marketing’ which is exactly what it says: using someone...

August 9, 2017

Marketing has always embraced those with influence (real or perceived) to help raise brand awareness. Sports figures, actors, and other well-known personalities tell you that they use this or that product or service, or support a specific charity and you should too. Bu...

June 5, 2017

One of my favorite blogs recently had a post on creative ideas for online engagement for nonprofits. It occurred to me while reading it that these ideas would work equally well for a smaller for-profit business. Any one or these ideas can be a hit with a cause campaign...

April 14, 2017

I loved that book when I was a kid, as a matter of fact, I still like it and a few other of the nonsensical books by Dr. Seuss. The thing I liked most about this one -- the dogs were always on the go, frantically rushing off somewhere – just like we all seem to be doin...

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September 26, 2017

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