March 13, 2018

When we think of cause marketing most of us visualize some type of purchase that supports a cause – a few of the more well-know such as ‘RED’ the Bono supported initiative to end AIDS in Africa by buying RED branded items like T-Shirts, sneakers, and even a phone. A va...

December 31, 2017

Impacting consumer/donor behavior has been at the forefront of every solution developed by Digital Donations. As you may have noticed in our most recent blog posts Big Data plays a major role in the marketing plans of every successful company.  For many years, Digital...

December 20, 2017

Haven’t we all experienced the joy of a “Hallmark® Holiday”, you know a holiday you were pretty sure Hallmark® created to sell cards? And that’s not a negative commentary on Hallmark®, if anything as a marketer its envy! There is no better way to sell your products tha...

August 9, 2017

Marketing has always embraced those with influence (real or perceived) to help raise brand awareness. Sports figures, actors, and other well-known personalities tell you that they use this or that product or service, or support a specific charity and you should too. Bu...

July 20, 2017

This recent article in Forbes really got my attention, First of course because I’m a marketer and the author is the CM&CO for Mastercard but, also because I believe in cause marketing and the confluence of cause and commerce is at the heart of the Digital Donations eco...

July 3, 2017

Let’s see we had The Greatest Generation, The Silent Generation, The Baby Boomers, Generation X, The Millennials (aka Gen Y) so of course our up and coming generation are Gen Z.1

I am a Baby Boomer myself, my son is a Millennial and my young nieces and nephews are all...

June 15, 2017

Cone Communications released their Sixth Corporate Social Responsibility Report in May. The overarching theme – 2017 will be remembered as the year that corporate social responsibility (CSR) was redefined. Although CSR will always be grounded in business operations – f...

June 5, 2017

One of my favorite blogs recently had a post on creative ideas for online engagement for nonprofits. It occurred to me while reading it that these ideas would work equally well for a smaller for-profit business. Any one or these ideas can be a hit with a cause campaign...

May 25, 2017

Cause Marketing is not a new idea – it’s been around a long time. Whether buying a Christmas tree from the local Lions Club, light bulbs from Boy Scouts or yummy Girl Scout Cookies, in each case you are purchasing a product that you would normally (or not?) buy – possi...

March 23, 2017

"Two-thirds of people are checking their mobile in the morning before doing anything else. . .”i Katherine Shappley/Ad Week 2015

Did you know that an average person checks their phone 110 times/day, while the more addicted check their phones as much as 900 times/day?

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September 26, 2017

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January 20, 2017

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